When a redesign should happen
A redesign is worth doing when the current site is actively making people hesitate or creating technical issues that keep Google and customers confused.
- The design feels older than the business now is
- Leads dropped after a rebrand, domain switch, or content change
- Forms are unreliable or submissions are hard to track
- Important reviews, work examples, or trust signals are buried
- Old pages, duplicate URLs, or soft redirects are creating crawl risk